• Phone-number rental: $2.53 / mo (local) | $4.73 / mo (toll-free)
• Outbound calls: $0.0308 / min
• Inbound calls: $0.0187 / min
• Outbound SMS: $0.0183 per 160-char segment
• Carrier surcharges (per segment):
  • AT&T – $0.003
  • T-Mobile – $0.003
  • Verizon – $0.004
  • U.S. Cellular – $0.005
  • Others – $0.0035
• A2P 10DLC fees (US):
  • Brand registration ≈ $44 (one-time)
  • Campaign vetting $15 (one-time)
  • Campaign maintenance $1.50 – $10 / mo
• Failed SMS processing: $0.001 / failed message

*Short SMS to AT&T Example (1 segment):
“Hi John, your service is scheduled for Oct 2 at 4 pm. Reply YES to confirm or call 555-123-4567 to reschedule.”
Cost: $0.0183 (Lead Lion Pro) + $0.003 (carrier) = $0.0213

*Long SMS to Verizon Example (2 segments):
“Hi John, this is Lead Lion Pro reminding you of your appointment on Wednesday, October 2 at 4 pm. Please reply YES to confirm, NO to cancel, or CALL if you need to reschedule. We appreciate your business and look forward to serving you.”
Cost per segment: $0.0183 + $0.004 (carrier) = $0.0223.
Total 2 × $0.0223 = $0.0446

*Disclaimer: Figures illustrative; actual cost varies with usage, carrier mix, taxes & surcharges.

• 5-min outbound call → 5×0.0308 = $0.154
• 10-min inbound call → 10×0.0187 = $0.187
• 50 SMS segments → 50×0.0183 = $0.915

• 200 outbound mins → $6.16
• 100 inbound mins → $1.87
• 500 SMS segments → $9.15
• Carrier surcharges (~$0.003 ea.) → $1.50
• Phone-number rental → $2.53 / mo
• 10DLC campaign fee → $1.50 / mo
• Total est. ≈ $22.71 / mo (taxes extra)

*Actual monthly spend depends on real usage, carrier mix, taxes & surcharges.